If you’ve been following MP on social media (and let’s be honest, who hasn’t?), this recap won’t bring many surprises. You already know about our most loved collections, the incredible teams wearing MP all over the world, and of course, our VIP customer who bought 20 pieces this year (if that’s not dedication, we don’t know what is!). But if you’ve spent more time flipping than scrolling this year, don’t worry—we’ve got plenty to share.
2024 was the year MP not only stood out as a global name, but also built a strong, loyal community. Our mission has always been more than offering gymnastics wear—it’s about creating something that empowers gymnasts to be confident, bold, and authentic. And this year was special:
-
We made our debut at the World Championship, a historic moment for MP!
-
We introduced a new team of ambassadors, and we’re incredibly proud of them.
-
We broke sales records and strengthened our position as the go-to brand for those who live gymnastics with passion.
And of course, our incredible collection launches didn’t just shine on social media, but also in the hearts of those who wore them. These are, without a doubt, the shining milestones we’ll never forget. But what about the numbers no one talks about, the ones that really matter? (Even if it’s just for a good laugh!)
The numbers that no one talks, but everyone wants to know
7
The number of different fabrics we tried for the DYD collection before we found the one that gives you that perfect balance of shine and comfort.
10
The number of weeks it took to design the perfect shorts that supports your moves in every way. Worth every minute!
4
The number of sample elastics we tested, stretched, and adjusted tirelessly before finally perfecting the Bold elastic layout that you know and love today.
8
The number of details checked, from seams to stitching, ensuring the Dark Blue Leotard is built to last and perform at its best.
3
The number of hours spent in a team meeting to decide the perfect tagline for this year’s campaign. It was worth every minute!
312
The number of hours our marketing team spent creating the perfect social media calendar to make sure you never miss a launch!
2
The number of emergency product samples rushed to a last-minute photoshoot after the original ones didn’t arrive on time. Talk about keeping cool under pressure!
5?
The number of times our warehouse team double-checked each order to ensure perfection before shipping. We love that attention to detail!
5
The number of months we spent preparing for the World Championship. No detail was too small for the big stage!
565
The number of photos taken of MP Fans during the championship. Some moments need to be captured!
88
The number of times someone asked, “Do you sell these in my country?” Yes, world domination is part of the plan. 🌎
55
The number of high-fives exchanged after our athlete’s first gold medal at the World Championship. It was a moment.🥇
123
The number of messages we received this year asking when the next MP collection is coming. The anticipation is real!
534
The number of “first-time MP shoppers” who bought their first leotard from us this year. Welcome to the family! 💕
47
The number of MP products that were sold as gifts to other gymnasts this year. We see you sharing the love!
23
The number of customer shout-outs we received on social media for our speedy delivery times. Thanks for noticing!
As the curtain falls on 2024, one thing is clear: this year was about more than just numbers. It was about moments that defined us—on the stage, behind the scenes, and in every connection we built with our global gymnastics community. From the launch of iconic collections to the electrifying atmosphere of our first World Championship, every milestone reminded us why we do what we do.
And let’s not forget the laughter, the glitter-filled chaos, and the small victories that made the journey so much sweeter. These stories, big and small, are what keep us inspired and ready to leap into 2025 with even more energy.
To everyone who wore MP, cheered us on, or joined us along the way—thank you. Here's to another year of breaking barriers, chasing dreams, and doing it all in style. See you in 2025—stronger, bolder, and ready to make even more unforgettable memories!